One account.
A clearer next move.

What the sources support

What to clarify

Find the specific operating problem.

1. Which warehouse, distribution or merchandising workflow is relevant to your offer?
2. Where does that team see avoidable handling or delay?
3. What evidence would show that a change helps without adding complexity?

Public sources do not establish buying intent, budget or a route to a buyer.

Creswell interpretation

Test one efficiency hypothesis.

use a discovery conversation to identify one costly handoff and its owner. The business model gives context; it does not prove a problem exists in that workflow.

What the sources support

What to clarify

Clarify the operator before the offer.

1. Is the relevant workflow in a company-operated store or a licensed location?
2. Who owns changes to that process: Starbucks, the licensee or both?
3. What training or operating requirements would a proposed change need to respect?

Public sources do not establish buying intent, budget or a route to a buyer.

Creswell interpretation

Establish who can change the workflow.

first identify the operating model and process owner for the location in question. Confirm current responsibilities before proposing a store-level change.

What the sources support

What to clarify

Separate the business from the route.

1. Which product group and customer workflow relate to your offer?
2. Would the work sit within Microsoft or with a partner serving its customers?
3. What need and decision owner must be confirmed before preparing a proposal?

Public sources do not establish buying intent, budget or a route to a buyer.

Creswell interpretation

Locate the work before pitching it.

distinguish a potential internal workflow from a partner-delivery need. Validate the relevant team and problem before treating Microsoft as a single sales opportunity.